The Economist says “video games will be the fastest growing and most exciting form of mass media over the coming decade.” But why should that excitement end there? Businesses across the board are finding they can use the same idea, and the same audience, to increase business.
Today there are more than 180 million gamers of all ages in the US, and over 40 percent are female. Smartphones are adding to this increased audience. An example of merging business interests with gaming enthusiasm would be a new campaign by the Utah Division of Emergency Management and the Centers for Disease Control and Prevention which plans to capitalize on the recent rise in popularity of all things zombie. They are centering their new campaigns around “everyone’s favorite monster” in hopes of bringing increased attention to their cause and attendance to their events.
This same use of a modern gaming audience can be applied for business use in trainings, advertising, simulation or education. If you are looking for that extra something to bring attention to your business, business mobile app or desktop application, think about the possibilities of a gaming format.
References: Bloomberg Businessweek August 27-September 2 issue, ksl.com, The Economist